SONORSONOR
Music service
SONOR is a subscription service for music, audiobooks, and podcasts, all in one space, where nothing is unnecessary.
The service is the embodiment of minimalism and refined aesthetics. Its design is built on principles of clarity, simplicity, and functionality, creating a space free from ads and visual noise. The product’s mission is to bring together beloved works in one place, where pure sound and convenience become part of the successful individual’s lifestyle.
Tools: Illustrator, After Effects, Blender
– Tenor Sans
– InterAaBb
TARGET
AUDIENCE
Age and Social Status:
Adults aged 28–45+, modern and financially well-off, who value simplicity and convenience.
They enjoy traveling, intellectual growth, sports, and meditation. Advocates of mindful consumption, they prioritize quality over quantity.
Key Niche:
A premium service that reflects the taste and style of the modern successful individual. SONOR is not just an app but an integral part of their life’s aesthetic.
Insight:
I’m tired of visual clutter and intrusive ads online. I want a simple and convenient service that gathers all the content I’m interested in, in one place.