MRMDMRMD
Seafood fest poster series
MRMD fest – unique mystical seafood festival with esoteric sessions, chill out zones, coffee degustation, meditation & tarot sector. Our purpose is to help people take a dip into magical world, calm and safe, find answers, learn new things and enjoy an atmosphere.
The project included the development of the festival logo and a set of print materials, including posters and advertising illustrations, as well as their digital adaptations with animation for online promotion.
Tools: Photoshop, Illustrator, After Effect
User
portrait
- Target audience
- young girl, 22–25 years old, lives in the capital
- Demand
- be with like-minded people
- Insight
- I don’t like to attend city events with crowds of people and children, so I want to be in a group of like-minded people in the context of a themed event with cool design for young people, try something new and buy merch
- Character
- non-standard, deep, mysterious, eye-catching, safe